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Airline Travel Lingo! Does The Language Need An Interpreter?
With airline travel increasing in record numbers, more people are experiencing the frustration of understanding the airlines industry language, and leaving them feeling that they need an interpreter for the travel information they're receiving from...
Luggage Tips For Air Travel
The Guide to Lightening the Travel Load
Traveling with light luggage has been a common rule known to
many travelers. It is a very common, and simple, guide yet it
still remains as the most violated one. Didn't they say that the
simplest...
Private Aircraft Charter Services the new way of business travel
Air Broker Net is a leader in Private Aircraft Charter Service, Fractional Ownership and Aircraft Management. As an exclusive Air Charter Broker Service, they work with an expansive global network of certified operators and airports. Think of them...
Travel Journals - Preserve Your Travel Experiences
Traveling is a great way to escape the rat race and experience new cultures and places. Alas, your experiences can fade with time. The best way to prevent this is to keep a travel journal for your trips. Travel Journals Take a minute to give...
Travelling in the Arabian Peninsula
It may seem in the days of mass tourism and cheap worldwide flights that no stone has been left unturned in our pursuit of the unexplored. However, Arabia still offers much in the way of mystery and exoticism.
If you are brave enough to venture...
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Online Travel Statistics
The Travel Industry Association of America (TIA) released their annual Travelers’ Use of the Internet study in December 2003. The study shows an increase in the number of people using the internet to research and book travel.
TIA found that 30% of the adult U.S. population (63.8 million) consult the web for travel information. These travelers spend (on average) $300 more on travel, and nearly 40% had an annual household income above $75,000.
Online travelers surf to two or more travel websites, spending an average of 37 minutes. They research and compare prices, check schedules and book trips. The number of people actually booking online increased by 8% over 2002 and grew to 42.2 million people in 2003. Within this group of online travelers, 32 million people made travel arrangements exclusively through the internet (a figure expected to grow according to the TIA).
10 million travelers responded to
email campaigns, causing the TIA to believe that email campaigns are stimulating unplanned travel.
TIA stated that the top 10 travel websites are:
Expedia
Travelocity
Orbitz
Yahoo Travel
Cheap Tickets
Hot Wire
VIPfares
Priceline.com
ITN.net
TravelNow.com
If your business supplies lodging, real estate, shopping, recreation, dining, events or tourist related specialty services, it may be wise to place advertisements with these websites. If you are not making full use of the internet for your marketing campaigns you are missing 30% of your potential market.
As online travelers’ habits become more sophisticated you will find them expecting to find and book everything from one location.
About the Author
MARKETING COORDINATOR and WEBSITE DESIGNER-Radha Khalsa, has extensive experience in the areas of marketing analysis, strategic planning and project management.
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